This is the new location for the Russell Surf Boards Shop, which has relocated from a spot across the street. It carries a complete line of Russell brand surf boards in all sizes, lengths and weights. It's one of the smaller surf shops in the area, but hard-core surfers swear Russell equipment is the best. The shop is located in the heart of the surfing world of Southern California and it is steps away from the beaches and the pier of Balboa Peninsula. The owner is a professional surfer so he and his associates offer sound advice for picking the perfect board. It also offers surfing lessons which are given to all ages and levels of surfing capabilities. Boasting factory-direct pricing, it's been a staple since 1967.