Blog: I Heart Puppies Crumbles

I Heart Puppies has lost an opportunity.

Some may expect a humane advocate/protester of I Heart Puppies to be jumping for joy at the . But our protest was not a battle of imposing will, it was a fight to aid in diminishing a national crisis of horrific canine cruelty and help foster humane opportunities for the city.

The owners of I Heart Puppies have an unwavering commitment to  their inhumane industry of USDA commercially bred puppy mill dogs. Citizens and the Companion Animal Protection Society made continuous requests for the store to convert their inhumane fraudulent business model into a proven successful and profitable humane business model that did not provide funds supporting the growth of abuse and death in the puppy mill industry.

But they have chosen to close shop, instead of practicing honest and ethical business that would have benefited in helping our own homeless pets here in Newport Beach to find homes, and offered viable options for citizens choosing to purchase a pet of humane origin. 

The city paid a price in it’s undiscerning support of puppy mill dogs sold to consumers and Newport families solely under fraudulent practices. In supporting inhumane sales for the city, it compromised the integrity of various city institutions and Newport’s credibility of respectable business. The Corona del Mar Chamber of Commerce promoted and marketed fraudulent industry information and fraudulent business practices that victimized our own citizens and families who were assured they were buying  puppies raised of reputable breeding and standards. 

To secure business growth, the Newport Beach Police Department animal control unit did not hold the store in accountable for breaking state laws and failing to provide information on the true origin of the puppies, thereby enabling fraudulent sales to go undetected by the community. Animal control supplied the store with homeless Newport cats to promote a false impression of a humane business, and broke their own protocols to do so requesting funds be paid directly to the city, involving it in illegal sales of animals for profit.

May the city of Newport Beach gain new insight to the hazards of promoting business at all costs, when business runs solely off a fraud model void of supply and demand.  The added sting, an industry of federal canine torture which congress and the entire nation are working furiously to regulate and overhaul, Newport  can no longer afford investing in it's growth, directly victimizes its own  citizens.

Had the city taken action and passed an ordinance banning puppy mill sales in Newport Beach, instead of offering resources, we would be celebrating eight months of growth in revenues, creation of new jobs, displaying leadership in innovative, humane business models, while providing housing opportunities for our homeless and diminishing federal cruelty…..instead of investing in it's growth.

On behalf of humane protesters I would like to thank the community of Corona del Mar for your continuous support. It has kept us strong and able to fight animal abuse for the greater good of our beautiful city.

A special thank you to the Honorable Mayor Nancy Gardner , in addressing the rights of her humane ethical citizens, maintaining an ethical level playing field, and her investment of valuable time spent gaining further insight on the facts of our  National Disgrace, the Puppy Mill Trade, still very much alive and prospering in Newport Beach.