Bellacures to Open Upwards of 20 Salons in 2014 with Targeted National Expansion Strategy; First Locations to Open in Dallas
In 2014, Americans increased spending on nail salon services by 12 percent, up from the record breaking $7.47 billion spent in 2013.** Despite this, there has yet to be an iconic brand recognizable to consumers within the nail salon industry. Bellacures, a California-based nail salon franchise, is on its way to becoming the first brand to break into the industry while providing consumers with a clean and stylish experience. Today, the brand announced its plans to expand nationwide, with its first location outside California set to open in Dallas.
Bellacures was founded in 2006 by young, female entrepreneur Samira Far, to provide consumers with a stylish nail salon that brings culture and professionalism to a fast-growing, yet fragmented industry.
“I’ve loved going to nail salons since a young age, but every time I went to one I questioned how sterile the environment was and didn’t feel like the style was in line with my sense of self. With Bellacures, I wanted to create an environment where people felt very comfortable and wouldn’t be worried about cleanliness,” said Far. “In such a fragmented industry, where business values are lost on typical nail salon owners, there was a big opportunity to step in and create change by setting a new standard.”
Far chose the name Bellacures as an expression of the brand’s image, combining “Bella,” or beautiful in Italian and “cures,” derived from manicures/pedicures. To fulfill its mission to give customers the ultimate nail salon experience, each Bellacures location follows the “Five C’s” – cleanliness, communication, comfort, care, and consistency. Having this solid foundation in place is key for consistency throughout the franchise system, setting owners up for long-term success with the brand.
Joining the seven locations operating in the Greater Los Angeles area, the first of the three Dallas locations is set to open in Preston Center in June 2014. Additionally, Bellacures plans to further expand its footprint nationwide by opening 20 new franchises through a targeted expansion strategy in Northern California as well as Arizona, Colorado, Florida, Illinois, New Mexico, and Texas.
Bellacures is looking to add business-minded entrepreneurs to its franchise system that match the culture of the brand. The ideal prospect is bottom-line driven, customer service oriented, and has a passion for community involvement. At a low start-up cost of $115,000-$262,000, the Bellacures franchise model gives prospective entrepreneurs the blueprint to successfully operate their business, as well as ongoing guidance and support from the franchise.
“There are more than 200,000 nail salons throughout the United States, but no other salon has created a streamlined business model fit for national expansion,” Far added. “I want to make Bellacures the go-to brand in the nail salon industry. Through franchising, I’m offering entrepreneurs the opportunity to get in on the ground floor and join us in our journey to build the first national nail salon brand.”
To inquire about the Bellacures franchise opportunity, please visit http://www.bellacuresfranchise.com/.
Founded in 2006 by young, female entrepreneur Samira Far, Bellacures is the first franchise brand in the nail salon industry that does the nail salon experience better. Far chose the name Bellacures as an expression of the brand’s image, combining “Bella,” or beautiful in Italian and “cures,” derived from manicures/pedicures. To fulfill its mission to give customers the ultimate nail salon experience, each Bellacures location follows the “Five C’s” – cleanliness, communication, comfort, care and consistency. Bellacures currently has seven locations in California and plans to expand its footprint nationwide with the addition of up to 20 new franchises by the end of 2014.
** According to an annual industry study report by Nails Magazine.
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