Business & Tech

Owners Blow New Life into CDM Salon

Ashtin Salon offers products and services unique to the Newport Beach area.

Hair salons are prevalent in Newport Beach and Corona del Mar, but the owner of the new Ashtin Salon said years of hands-on experience will make all the difference.

The recently opened Ashtin Salon, located at 2600 E. Coast Highway in CDM, is owned by Ashleigh Serdan, and her husband, Metin. Ashleigh, who used to work as a hairstylist in the salon when it was owned by the previous owner, said having a salon was a dream she shared with her husband.

"I have had this dream since I was 5. Growing up all my barbies had braids and the most amazing haircuts," Serdan said. "And my husband began working in salons at 11, he would sweep the floors."

According to Serdan, Ashtin Salon is a Loreal Salon, and carries the full line of Kérastase Paris products, which is rare to find in Newport Beach. Along with hairstyling services and products, Ashtin Salon offers services in make-up, lash extensions, eyebrow tinting, facial waxing, nail services and hair extensions.

Serdan said at Ashtin Salon the hairstylists also focus on teaching their clients how to properly care for, and style, their own hair.

"A lot of times people don't know how to blow dry or flat iron their hair, so they cannot recreate a replica when they walk out of the salon," Serdan explained. "So at Ashtin we give our clients the techniques to be able to style their hair at home."

Ashtin Salon will have a ribbon cutting today at 4 p.m. with city officials. A grand opening party is scheduled for tomorrow from 6 to 8 p.m. For every salon booking made at the grand opening, 10 percent will be donated to the American Cancer Society. The grand opening is open to the public and will also include a Fashion Show starting at 7 p.m.

The salon is open Tuesday - Saturday, from 9 a.m. to 6 p.m.; Sunday from 11 a.m. to 4 p.m.; and Monday from 10 a.m. to 5 p.m. Ashtin Salon is located at 2600 E. Coast Highway #120 in Corona del Mar.

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